Target Audience

Mood Board

This is our mood board that we creating using lyrics and images that link to the lyrics, genre and target audience. Some of the images used are from tumblr which is a popular social network for the genre of 17-21 year old, it is for young people and has a wide variety of images, clips, quotes and blog posts, tumblr can be escape an that how we want our music video to be as well. We have featured autumnal colours, leaves ect. to show the time of year and weather we will be having. Their are certain points in the song that will reflect the lyrics such as 'stop times bayonet, from stabbing all that's delicate' this will feature a rose or a flower or leaf something fragile and delicate, and also 'wont be afraid of growing old, if I have your hand to hold' will show the couple walking and holding hands. We have couples and people that reflect the look we want an possible shot ideas. This has helped us to build up an image of what we want out music video to look like. We have also show other artist of the same genre and what their look is.

  

This is a video with images connected to the mood board.

Theese are the key words from the song, this helped us to find key areas of focus.

Additional Audience Research

I would want my music to be played on music channels such as 4 music that has current and chart but also alternative music styles. This is because even though the music can sell itself, having the video shown on popular music video channels will help promote it, I don’t want it to be shown on channels such as smash hits where the music tends to just be mainstream and commercial.

To publicise our video I would send my music to local radio stations and then to channel four where they have sections in programmes (The Sunday Show) where they introduce new bands and then try and work my way up to bigger music production companies.

Through analysing Digipaks I have gained ideas along the way, the Digipak as a whole needs to be modelled around what the target audience want to see but for our artist I also want the focus to be on the music itself, I want the Digipak to reflect the artists, it needs to be personal. My expectations of our Digipak will include all of those features, I want it to be personal but still easily recognisable, I am looking at artists such as Mumford & Sons and Tom Odell for inspiration. I personally don’t buy music magazines as I am more prone to buying film magazines such as Empire, I think this is due to the decline in the demand on music magazines, with the rise of the internet people are downloading music or looking to radio or music channels to find out about new music and what’s going on. The internet was the best source to find out information on our artist such as their life, music history, what they are currently doing ect.

When doing our audience feedback we decided to do questionnaires but we didn’t get nearly enough responses so we have decided to also do a survey which can give us more responses from more age ranges as we will be posting them on social networks such as facebook, twitter and tumblr. When we next do audience feedback we will have to be more organised so that we can get a lot of varied responses and not have to spend too much time on it.

MTV first aired on August 1^st, 1981. Robert Pittman came up with the idea of MTV, he is known as “The father of MTV”. He is currently CEO of Clear Channel Communications. The first video played was “Video killed the radio start” by The Buggles. The original MTV logo was designed by Frank Olinsky in 1981. The logo was redone in 2010 by MTV’s in house design team to make it wider and more rectangle logo. The very first MTV Video Music Awards (VMA’s) ceremony was held on September 14^th 1984. There brands orginal slogan used in 1981 was “You’ll never look at music the same way again”, MTV reached 440 million households globally.
4Music is a music and entertainment channel, the channel first launched on August 15^th 2008 replacing The Hits. 4 Music has many programmes such as ‘Today’s 4Music top 10’, ‘Fresh Music Top 20’, ‘Your Official Top 20’,’The 4Music Buzz Chart’, ‘4Music Buzz Chart’, ‘4Music Buzz Chart’,’4Music Big Ones’, ‘UKHot40’ and many more. 4Music appeals to a wide audience and offers many different artists.

MTV is target at mainstream and R&B music viewers, whereas 4Music caters to people who like many different genres of music including indie, acoustic and pop rock.

4Music would be the best channel that could exhibit our music video this because they tailor to a wide range of artsits they show, they also had a a programme called ‘Orange unsigned Act’ which aired last ear as Mobile Act Unsigned on T4, Orange Unsigned Act follows the search for Britain’s next biggest unsigned band but unfortunately that is no longer being aired but there are still opportunities for unsigned artists to showcase there music with 4Music.

4Music shows artists such as Ben Howard and Tom Odell who relate to our artist Erick Baker. This shows that they aim at our genre target audience as well as many others.

According to this print screen our demographic prefers to watch at Saturdays mid-day, Friday mid-day and Sunday mid -day – evening, this between 12-4 o’clock showing times when people finish work or school.

One of my expectations of the music promo that has changed is that I thought the age range was 17-21 but now with research I think it is more 16-25, I think in modern day younger people are interested in alternative music because of more freedom of choice.

It is important to know what channel is best suite for my genre because it could effect sales an views, the sections that are circled are possible times my song could be played and it shows how many views it would have, if my music video was shown it could be vital publicity. 

Erick Baker Lyric Deconstruction

Erick Baker - Stay Awhile

This is our chosen song for a music video, the song is very relate able because it can be applied to couple of any ages and especially new relationships when couple first meet and are inseparable, I also think this is very powerful and would be respected and appreciate because it can be hard for a man to talk about how he feel about the one he loves so I think this is a song that would pull on the heartstrings especially of girls. I think it will be interesting to work from because it can be adapted to any age, so we have allot to work with.

Lyrics Deconstruction (Acoustic/Indie/Grime/Pop Genre)

Meaning:
Something has begun, so everything has changed.
Possibly a friendship/relationship.
I like theese lyrics because theyre pesonal but also relateable.

I think a narrative story line would suit this song, a story of two friends maybe one already has a partner things go wrong and they break up and then thats when the two close friends develop a relationship, you could link the lyrics and the images shown visually.

This is the official video:

         

the video features too children that look like ed sheeran and taylor swift that become close friends and its about the journey of their friendship at the end of the video the two children run to the parents or sibling (ed sheeran & taylor swift) and the pair glance at each other in attraction. The video leads you to think that the children are sheeran and swift as children, this is a very feel good and moving video and the visual and song link well.