This was a few notes I have done in lesson when we were watching this video.
Personally I really like Ellie Gouldings ‘Burn’ video, the
opening scene of the landscape and the time of day it as shot at makes it feel
very warm. I think the setting works perfectly for this song, usually a song of
this genre would be in a club or somewhere very stereotypical, I think the fact
it is shot in a woodland area and is very in touch with nature adds a different
feel to the video, it makes it more relatable and something that the target
audience of young adults would want to experience. The young adults jumping
gates and fences to get somewhere adds anticipation and infers that they are
escaping and getting freedom and just enjoying themselves again I think this
engages with the audience well. This is a ‘feel good’ song and the video
reflects this effortlessly.
The video has a very calm and tranquil feel at the start of
the video, this is due to setting and the time of day it has been shot in, it
has a very warm feel. The video moves
from day to night and then in the night this is when light is focused on
throughout, coming from the darkness into the light. The entire video emits joy
and happiness.
Ellie Golding is one of the main focuses in the video, the
video is not selling the song but her as an artist and at the end all the
lights that had been built up by the characters featured show her logo, which
is promoting her as an artist. The music reflects the genre (pop/synthpop) well
because it is a feel good song and the video focuses on light, being with
friends and living in the moment which tends to be the focus in the videos of this
genre.
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