Performance Based Videos tend to show the band or artists mostly performing there song, possibly at a gig or in a studio setting. Two videos that use this kind of video are Bring Me The Horizon "Shadow Moses" and Mumford & Sons "Babel"
Shadow Moses - Bring Me The Horizon
This video is filmed outside and it starts with a haunting shot of the ocean hitting rocks with the music in the background this gives a very 'eery' feel and then to the lead singer Oli Sykes holding what seems to be a firework and there is a pink filter used, then it cuts to him singing the lines "Can you tell from the look in our eyes, We're going nowhere, We live our lives and we're ready to die, We're going nowhere". Throughout this video it is filmed in what seems to be 3D but what they have done is used an effect to rapidly morph between the left and right cameras, they would've used two cameras positioned side by side instead of a traditional 3D camera. The location reflects the songs mood, it is foggy and covered in snow and this gives a feel of confusion and distance, throughout the band performing there are also shots of a girl walking through the snow to the ocean but the video is mostly performance. I think the jittery effect reflects the song very well, it moves with the beat and makes the video look the chaotic. Cuts of the sea are shown throughout aswell, I think this could reperesent emptiness and feeling alone, also the sea being very choppy reflects the lose of control feel in the video, there's waves crashing, feathers in the air in some shots, haze and smog there is alot going on but I think it works perfectly with the song. There are also scenes where band members mostly Oli Sykes are holding what seems to be fireworks these shots ad alot of colour and vibrance to what would be a very simple in terms of colour music video. The band has managed to work in the album title into the song, with Oli Sykes screaming "This is sempiternal" which means "eternal" and "everlasting" this combined with the lyrics "going nowhere" the song has a very negative feel.
This is one of my favourite music videos, I think the chaos in the video and the song work together very well, the jolting effect and the beat are perfectly in time and I just think it portrays the power of the song, it is an extremely aggressive song and a very brutal subject matter so the video represented this. Our song for our music video isn't in the same genre and based on love and emotions, so this kind of concept wouldnt work for our music video but I think at points a performance would connect the video an the lyrics.
Babel - Mumford & Sons
This video is completely performance based it is all filmed in black and white and it pans around the room of an old building where they are all playing their instruments, it gives the illusion of alot of people playing in the band but it is just the same four men at different depths an in different positions in the room. The camera moves around the room at the same pace throughout but at the rise in tempo in the song the band are more aggressive and free with their instruments whereas when it slows down on "Cause I'll know my weakness, know my voice and I'll believe in grace and choice and I know perhaps my heart is farce, but I'll be born without a mask" their is a more relaxed atmosphere then on the beat it becomes more energetic again. Some can be confused by Mumford & Sons songs because of the vagueness of their lyrics so it is hard for them to represent what the meaning of the song is in a music video, their videos tend to always be performance based aswell because that's all it is about for them, just the four men and their instruments, it has a very back to basic feel which works well with this indie folk genre.
I am a fan of Mumford & Sons as a band, their music is full of emotion and has a live energetic sound but their music videos as a whole don't always show this. Mumford & Sons music videos arent ones that I would choose to watch, they don't entertain or hold my attention but I do think it still works for them because they give the impression they're just there to make music and show off their talent as a band, their instruments and lyrics not selling themselves as a product or showing their wealth. I could use some features of this video for my music video such as using acoustic instruments and the panning effect.
Narrative Based Videos have a storyline, and tend to follow that storyline throughout the whole of the video. Two Videos that use this kind of video are Rudimental "Waiting all night" and Ed Sheeran "Give Me Love"
Rudimental - Waiting All Night
This is a narrative based music video, the story is of a BMX biker who gets hit by a van early in the video, you then view the ups and down and his recovery from the perspective of a close friend with a hand held camera. After the accident at 0.31 the music starts and hats when the story begins. The drops in the music reflect the negative scenes and the upbeat chorus reflects the positive scenes. The video is very emotional and it has been edited so the tone of the music shows you how you should feel at that moment in time, as the music does in films. It is shot for a amateur camera so the shots can be out of focus but this adds to the natural feel of the video, because the video is realistic it adds to the emotion.
This is one of my favourite music video, It is extremely emotional due to the story line and the effect the music has on the shits. I think Rudimental defined conventions by not ding a music video that maybe would be expected of the genre such as club scenes and scenes of sex, alcohol n drug abuse. This video is very refreshing and I think is a very good idea for a music video because people want to watch the whole video hence them listening to the whole song.
Ed Sheeran - Give Me Love
This is also a narrative musics video, the song is Give me Love by Ed Sheeran. The opening scene is of a girl laying on a bed with an arrow through her neck, she looks innocent an angelic, there are also sirens and police men approaching. This is a view of the end of the music video, when the song starts the video starts from the begging and shows the young woman watch on as people fall in love, she looks extremely unhappy and discontent with life. The next scene is of her scratching at her back an then she comes to find a feather and pulls it out and then she goes on to walk around with angel wings, that are real. Ed Sheeran is show briefly but only as an extra. The story then moves on to show her sharpening her arrow and that we get the idea that she is cupid. She shoots people with her arrow so they fall in love, she watches on in ore. As the song becomes faster and has more depth she enters a club scene it all very euphoric an then she emotionally begins stabbing people with her arrow, within the beats of the song. Then it moves to opening shot we saw of her dead in the bead, the point of this scene is that she wanted to experience love so she shot herself in the neck with arrow hoping to find love, we are under the influence that she is dead but when the police arrives the arrow disappears an the first thing she see's is his face.
This video is incredibly interesting and I think all the factors in it the model used, the lightening, the depth in music make you become very drawn into the video. It is very emotional and reflects the song perfectly. I think having the narrative but only showing the artist briefly and as an extra is a very interesting concept.
Concept Based Videos tend to have no storyline, they are usually a random concept and sometimes tends to not tie in with the band or theme of the song at all. A Videos that use this kind of video is OK GO's "Here It Goes Again"
OK GO's - Here It Goes Again
This Music Video is concept based. The entirety of the video just shows the four men doing a routine on treadmills all filmed on a basic camera on a tripod. Even though this video seems simple the routine has been very well planned and could be dangerous if not done correctly. I think this video shows that the artists are very creative and aren't really worried about their image as celebrities just wanted to find a fun and creative way of promoting there video.
I really like this video I think it is very interesting an is good for a music video because it makes people want to watch.
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