Music Video Theorys

Andrew Goodwins Theory

Genre Characteristics:

This is Shakira - Can't Remember to Forget You ft. Rihanna, this follows typical Pop/Chart genre characteristics heavily which also links with Laura Mulveys 'Male Gaze' theory where the women in the video are scarcely dressed and dancing provocatively selling themselves as 'Sexy Women' instead of artists, this video is to gain male or female sexual attention. Songs of this genre tend not to rely on the music to sell itself but for the artists to be desirable. This also applies for Miley Cyrus - Adore You music video, the video is extremely provocative and 'sex' is inferred, this is also in the Pop/Chart genre, where woman tend to sell themselves as sex symbols in the music videos, artists such as Miley Cyrus and Rihanna have had constant backlash from the media and from viewers for be too sexually provocative in their videos but this is a common recurrence in this genre.

Relationship Between Lyrics & Visuals:


This is the original video for The Neighbourhood - Sweater Weather, their are moments where the lyrics link to the visuals on the screen, this links the video to the song and makes it more clear, the video is a couples relationship and this type of video links the visuals and the lyrics perfectly, their is no lip singing so I think this substitutes.



This is Wilkinson - After Glow, this video is a perfect example of the relationship between Lyrics & Visuals. The entirety of this song is the story of a couple which is show in images or short clips with every image there is text on the screen. The song itself is about being young and living in the moment and I think this music video represents that well, it is very comical and realistic and a very interesting music video to watch.

Relationship Between Music & Visuals



This is Rihanna - Disturbia, this video is in rihannas more 'dark' period of music and this video and the visuals represent this, the song is very repetitive and 'zombie like' with screams, groans an a constant thumping in the background, the song takes many different sounds to make up this song, the video is also dark featuring Rihanna in a state of confusion and appearing to be mentally ill, the video itself represents the title name 'disturbia' because it is disturbing, a younger person watching this could be frightened which would've been the artist intention to make this video unsettling.


This is the video for Ben Pearce - What I Might Do, this song is very chilled dance music, I think the video reflects the song, it is feel goo and has a variety of people dancing which would've been the artists intention, being the kind of music you would find in a club but what the artist is trying to show is that his music can be enjoyed by anyone and you can dance along even if you look silly.

Record Label Demands:



Robin Thicke - Blurred Lines ft. T.I, Pharrell shows a heavy presence of Record Label demands such as hitting target audience by having scarcely dressed attractive thin models, alcohol, advertisement, using hash-tags to stay updated with young social media networks, the entire video is an advertisement and the artists selling themselves more than selling the music, this would be a focus of the record label because they are creating an image for the artists and gaining money from advertising products and advertising the song heavily.