Font Research

I was researching fonts and came across this from http://www.pcworld.com/article/216784/ugly_fonts_aid_memory.html. According to this it is easier to get a message cross with an uglier font. Perhaps because people learn better when it's a struggle to do so, content written in difficult-to-read fonts is more readily remembered than content rendered in visually pleasing fonts, a group of researchers has found.

In both lab experiments and in classroom trials, the researchers found that people learn new written information more easily if that information is presented in a font that is comparatively difficult to read, rather than with a font that is easier on the eyes.

Their results fall in line with other educational research that shows that the more challenging it is for people to learn new material, the more thoroughly they will ultimately understand that material.

A Princeton University student, Connor Diemand-Yauman, conducted the research, with the help of adviser Daniel Oppenheimer and Indiana University doctoral student Erikka Vaughan. In a series of lab tests, volunteers were asked to memorise a set of physical characteristics attributed to hard-to-remember fictional names of an alien species. Some of the lists were rendered in either Comic Sans MS or Bodini MT, fonts considered difficult to read. The other lists were rendered in the more appealing Arial font. Those who read the characteristics in the fonts that were difficult to read, or "disfluent" as the researchers called them, scored 14 percent better on the memory test than those who read the Arial font.

The researchers also found this improved performance holds in the classroom as well. Classroom presentations and worksheets for 222 Ohio high school students were rendered in three highly disfluent fonts -- Haettenschweiler, Monotype Corsiva and Comic Sans Italicized. The students with these materials learned the material more thoroughly than their peers who used the original material, the researchers reported.

Here is my artists name in the three disfluent fonts: Haettenschweiler, Monotype Corsiva and Comic Sans Italicized: Erick Baker, Erick Baker, Erick Baker. I am going to look at a series of 'Uglier' fonts and have feedback to see if reaklly makes nthem more memorable.

I also looked at http://scholarlykitchen.sspnet.org/2012/08/13/the-typography-of-authority-do-fonts-affect-how-people-accept-information/ and from here I found that A recent two-part series by Errol Morris in the New York Times sought to explore fonts and their effect on credulity — their ability to generate “truthiness” themselves.

Morris did this in a clever way, writing an initial column ostensibly testing whether readers were optimists or pessimists based on how they responded to statements called out separately from the main text. With the assistance of a computer programmer, Morris was able to show each viewer these statements in one of six randomly generated fonts — Georgia, Comic Sans, Baskerville, Computer Modern, Trebuchet, or Helvetica.

Then, through analysis of the more than 45,000 quiz results, he and David Dunning, a psychology professor at Cornell, were able to draw some conclusions.
In short, Baskerville proved to be what they call “the king of fonts,” making the true statements more likely to be accepted and less likely to be dismissed. The p-value was 0.0068.

Baskerville was so good for conveying information because it “disappeared” to the reader more easily than other fonts with more exotic strokes, x-heights, or designs, allowing almost unconscious absorption of the underlying information.

This is my artists name in Baskerville: Erick Baker. I am going to test this out aswell too see what kind of reception it has.

These are some of the favouriote fonts for September 2013 picked by the staff at http://www.fontshop.com/fontlist/staff_picks/staff_picks_september_2013/

One of the most popular fonts is Akzidenz-Grotesk, it was first released by the Berthold Type Foundry in 1896 in Germany, its popularity increased after it was developed in the 1950s under the direction of Gunter Gerhard Lange with a wider range of weights and variants. He also influenced famous fonts such as Helvetica. It doesn't over dominate when used but it still has strength and impact.

Here are difffrent variations of my artists name in  Akzidenz-Grotesk. 

I prefer A-G (Akzidenz-Grotesk) BQ Medium and BQ Light, having the artists name in Italic is definitely not something I will be considering, it would make it look unprofessional and would have less of an impact. I think A-G BQ Medium is something I would consider, the same kind of font has been used for similar artists such as Ben Howard so I think it is something I will definitely consider.

I don't particularly like any of these fonts, as mentioned before I am not looking for Italic fonts but I also don't want the font too bold it just makes it look messy and too much I think, for an artist that is indie acoustic I think they want something a little bit more laid back, less edgy.

I like A-G BQ Light Condensed, I think this quite quirky and relaxed compare to others, I think it would reflect the artist well. I also like A-G BQ Condensed and Medium Condensed, but because of how similar these fonts are I am going to ask the target audience which they prefer and why an which are most memorable. 

Props/ Custome List for our Music Video

• Guitar
• Ciggarettes and lighter
• Pizza
• Male Actor: skinny jeans, checked shirt, boots, leather jacket, back pack bag
• Female Actress: shoes, tights, floral dress, leather jacket, red lipstick

This is a mood board I did of the male actors costume ideas.

Equipment List for our Music Video

Anamatic

This was our first attempt at an anamatic.



This was our second attempt at an anamatic



This is our finished anamatic. After going to the locations, making adjustments that would make it easier to film and adding more shots we finished our anamatic. When we film it should be easier to follow the anamatic scene by scene because we've added more detail.

Codes & Conventions of Magazine Adverts

The Codes &  Conventions for a Magazine Advert are:

1. Visual image/ key to the production (band / artist to take up the majority of the image).
2. A small image of the digipak. 
3. Clear links between the band’s genre and the magazine’s genre.
4. Band/ artist name - allow audience to identify with the band/ artist.
5. Date of release of album/ digipak availability (possible web address).
6. The name of company/ retail - where the album/ digipak is available to purchase.
7. The music video must link with the digipak and magazine advertisement, making it distinctive and easily recognisable for our audience – often using similar fonts / images for both advertisements.

This is the magazine advert for Tom Odells 'Long Way Down' album. The image used for his album is the central image, the theme of this advert is very minimalistic, the name of the artist is in the top left corner in bold and the album name underneath, they're the same size so of the same significance, the colour of the album name is different but still in the colour theme, this is it can be identified easier. down the left side there are quotes and rating, this is associating the artist with well known names and a rating shows positivist feedback of the album. At the bottom is the date of release, it isn't stated what the date refers to but you know that is is the release date by having it in bold and on its own it makes it stand out more. 

I really like this magazine advert design I think it isn't overly fussy which suits the genre, it is also bold and the image used makes it look vintage. This style is something I would definitely consider as inspiration for my magazine advert.

This is the magazine advert for Ed Sheeran's '+' album. This is a very minimal theme again, I don't like this design as much because I don't think it is eye catching, the text included is very small and the image is very dull. The audience that this magazine advert is directed at need to have something interesting to look at to make them stop and read so I think this design is something I would consider.

The generic Mise En Scene for Indie music magazines tends to be the artist posing naturally or artwork of some sort, the background is either plan or a natural relateable environment e.g forest, street. The text tends to be in bold and the artist name will either be in bold or in the font use for the artists name (star image). There tends to be a minimalistic theme which I like it shows the artist isn't selling themselves as a celebrity but there music and that's all its about.

Sales of CD's

Over the past five years and more CD sales have dropped significantly.

The US music industry is the world's largest market, has experienced a drop in album sales from 800m in 2002 to 316m a decade later. Industry analysts say that long-term doesnt account for a sudden drop-off. Last week US album sales, as measured since 1991 by Nielsen Soundscan, fell to a new low of 4.49m at the time of year when the industry typically rolls out its biggest acts before the holiday sales boom. 

Katy Perry's No 1 album Prism sold less than 300,000 copies, Miley Cyrus's Bangerz which was No.1 two weeks ago fell to 4th place with 43,000. 

"The album is dying in front of our very eyes," industry commentator Bob Lefsetz wrote. "Everybody's interested in the single, and no one's got time to sit and hear your hour-plus statement."

This drop in album sales has Spotify, YouTube and other cheap or free streaming sites up for blame because there is also a 4% rop in digital downloads, the first since Apple's iTunes was launched a decade ago. 

To understand the shift to a market dominated by singles and streaming, the industry has introduced a new measure, TEA (track equivalent albums) which counts 10 track sales as one album. If the TEA measure is used, Bangerz, which only sold 245,000 traditional copies in its first week, rises to 750,000 sales.

This is an extract from the guardian.

here the BBC reports on how HMV chains closed down due to slump in sales.

Progess Check

This is a level 4 criteria, throughout the pre production process I have been constantly referring back to the target audience, I am also using different forms of ICT to present my work, I want it to be interactive and interesting. I also have taken my own photographs for planning how the lighting will be effect the quality of images an also for planning and trials with the digipak and magazine advert. I think my targets are too have work completed on time I will do this by doing at least one post a night, and also making sure all of my work is presented in an interesting way instead of paragraphs of writing.

Digipak and Music Magazine Pitch

This was my first project pitch but then I want back and added to it and the end result is below.

 This is my final project pitch

Music Video Industry

Music video industry from Alysia Hurrell

Blog Feedback

This is feedback from my blog over time, I think my blog has significantly improved since the begging of term and I am constantly trying to make it more interactive, I think the things I nee to work on is getting posts on in time, I will try doing at least a post a night to keep up.

Digipak Research

A Magazine Advertisement For The Digipak - Construction from SundasBostan

I think this final poster is very well planned, everything in the image is their for a reason and to help promote. I think the 'sin city' effect works well because it draws all the focus to the teddy bear in the image and the image of the artist. The album name is in bold and is very large so it stands out. The idea behind the growing plant image is very interesting and shows that they have thought alot about this, even though in the final image it is faded it still makes it look interesting and is something people think about. They filled out the eyes on the teddy bear to make it look more professional, even the slightest details make a difference. They have added quotes and ratings to make it seem like a respected and recommended album, they have also shown that it is available on itunes which is promoting different forms of the album. They also added the 'Billboard' logo to associate it with a legitimate respected site again. The artists name is in the same font on the poster as it is on the album, I like this because this makes the name recognisable.

I like this design, I think the image of the artist which I assume is the album cover doesn't look very professional which brings it down but the other features of the magazine cover seem very legitimate and like it could be a real advert. I think the ratings and adding itunes logo etc. is something I will defiantly consider for my magazine advert, by associating it with other well known names it will seem more professional and legitimate.

Digipaks job for a cowboy from ryanwheartytwbs

I think it is good that the student starts off by explaining what a digipak is and mking it clear that is different from the average album. He also does a very good analysis of several digipaks, he looks at different artists and how there albums have progressed overtime.

Digipaks. from guest7bd0e0

This is another digipak analysis, the explanation of a digipak is good but when he looks at the conventions of general digipaks he is too narrow, he has only looked at one indie digipak and his views on the common conventions are solely based on that which inst a valid representation. 

Indie Digipak Conventions

Research and find the digipak conventions that are specific to your band – you will need to make your own convention tick list. Some of this will be your own opinion so remember to justify your ideas.

Star Image

How Musicians Promote Themselves: Ben Howard

I google search 'Ben Howard' and the very first response is his official page, the URL for this page is 'www.benhowardmusic.co.uk' I think something that is important is that it says Ben Howards 'music' this shows that this is showcasing and selling his music not himself as an artist and I think that alone separates him from mainstream artists.

This is the top half of home page on his website, at the top of the page there is a chance to log in to your own personal account or log in with facebook, this is connecting Ben Howard to his audience and knowing that most of his audience will have facebook. Ben Howards name is in bold block writing, I think even though no particular dramatic font or colours have been used it reflects Ben Howards simple music style, his name is the biggest font on this page so your attention is drawn straight to it regardless of anything else being shown. There are a few posts from his new page showing what he is currently doing, again and bold clear text is used, this makes it look cleaner and more recognisable, in the background there is a video of Ben Howard under water and then he comes up for air, this links Ben Howard to his earthy kind of natural feel in his music, I think this has his background makes the page very interesting and interactive. This is also is the filmed version of the images used for his album cover, by constantly showing this it makes it more recognisable.

Further down the page is an advertisement for Ben Howards new song 'Esmerelda' this again is making his website very interactive and interesting on the first page alone. Below is the music video shown on his page.

            

This is the bottom of Ben Howards home page, there is a direct link to his album on itunes.

Mise En Scene

Mise En Scene is a french term meaning what is put into a scene or frame. It is the visual information in front of the camera, it communicates essential information to the audience. It is made up of 5 elements: 

- Setting & Props: 

Settings & Locations play an important part in film-making and are not just 'backgrounds', sets are either built from scratch or a great deal of time is spent to find a setting which already exists. Settings can manipulate an audience by building certain expectations and then taking a different turn. Space affects the reading of a film. Depth, proximity, size and proportions of the places and objects and a film can be manipulated through camera placement and lenses, lighting, set design, effectively determining mood or relationship between elements in the story of the world.

A rap video could be shot in a club or in a studio, props could be alcohol, drugs or expensive jewellery and cars. Whereas in a folk song it could be shot outside in the woods or on the beach somewhere earthy and props could be guitars and other instruments.

- Costume, Hair & Makeup:

Costume, Hair & Makeup act as an instant indicator of someone's personality and status. It tells what time period the film is set in and what society or culture it will centre around. 

- Facial Expressions & Body Language:

Facial Expressions provide an indication of how someone is feeling, if someone is smiling broadly, we assume they are happy but accompanied with scary music we would get a very different feeling. Body Language can also show the relationship between two people.

All these three images having three very different meanings and convey different emotions but collectively they all are trying to connect to the audience. The image of Marilyn Manson is very cold, he is looking directly at the audience which is very intimidating an he is has a rose in his mouth which I assume would also be covered in thorns, I think this is to make the audience feel very uncomfortable. The image of Madonna is very seductive, she has her mouth open which could be seen as sexual, her body is very enclosed and the way she is posing could be seen as flirty. Finally the image of Justin Timberlake is very positive, it very open and relaxed, it shows the Timberlake is comfortable and it makes him seem down to earth.

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- Composition - Positioning of characters/ objects within the frame:

Positioning within a frame can draw our attention to an important character/ object. A film-maker can use positioning to indicate relationships between people.

This is a still from Take Thats 'Patience'. In the frame one of the band members is shown in focus with another in a background, he is holding is own microphone and stand and they're making there way up a hill, this represents how they are all individuals and all persuade there own thing and its took time but in the end they all come back together as a group.

This is a still from Lady Gagas 'Bad Romance'. This image shows Lady Gaga in the centre, she shows power in the pose she is standing in, all the people around her look like they're worshipping her but I also think they represent her fans and how she wants them to be included in everything she does and how she would of got up so high without them.

- Lighting & Colour:

Lighting & Colour can be used to achieve a variety of effects such as to highlight important characters or objects within the frame, to make characters look mysterious by shading sections of the face & body and to reflect a characters mental state/ hidden emotions (i.e. bright = happy, dark = disturbed, strobe effect = confused)

This is our discussion and analysis in class.

               

This is the Mise En Scene for our music video

 

                

Importance of iconography

Iconography is a type art history which studies the identification, description, and the interpretation of he content of images: certain subjects, the particular compostions and details used to do this, and other elements that are distinct from artistic style. It can be said to be a representation or a group of represetations of a person, place, or thing, as a portrait or a collection of portraits.

Iconography is important because it makes an artist's music recogniseable. If the artists iconography is failing their image will be relaunched. Without i their brand will be cohesive.

An example of this is Rihanna at the begging of her carrer her image has change throughout time.

 This was Rihanna first studio album, the font type is very girly and fun and she is shown very natural. This album shows her young personality and how they're trying to present her as an artist. The next album 'Girl Like Me' is showing that Rihanna is more adult but she is still very natural and earthy, at this point in career Rihanna was not very well know so she wasn't as commercialised. Her 'Good Girl Gone Bad' album was where she first started to change her image, becoming more edgey, this when he career started to peak, this album included the multi award winning song 'Umbrella'. Her next album 'Rated R' was very dark and her image was completely revamped with a new edgy short hair cut, this album came after her violent and very public relationship with singer Chris Brown. Rihanna again change her look with bright red hair when she collaborated with Eminem on 'Love the way you lie' this song featured a couple that were violently abusive towards each other  Rihanna's 'LOUD' album was where she then was seen as sex icon. This is her history in FHM's 100 sexiest Woman: 2007 #55, 2008 #11, 2009 #43, 2010 #43, 2011 #3, 2012 #3, 2013 #2. As you can see from the time of Rihanna's 'LOUD' album in late 2010 her image as a 'sexy woman' has gone up dramatically this due to her changing her image, this was Rihanna's most controversial album with 'S&M' being banned from being viewed on you tube and television. Rihanna's next album was 'talk that talk', this album she collaborated with artists such as Calvin Harris  this album featured some chart topping dance songs. Her latest album has seen another change for Rihanna, this album seems alot more mature than previous and the first song she released was 'Diamonds' this was a very new sound for Rihanna but again made it high in the charts, this album shows Rihannas confidence within herself now as a person and artist and latest single 'Pour It Up' is again very controversial, shows that Rihanna has established herself as an artist that pushes boundaries. 

 

Interextuality

Interexuality is where alludes to, or references, another text. This is a notion introduced by Julia Kristeva, she argued against the concep of a text as an isolated entity which operates in a self-contained manner, she says that "any text is the absorption and transformation of another". An example of this is Blink 182 - All The Small Things, where the band recreate diffrent scenes from other music videos in the 90's. Interexuality is used in this video as a parody, the band are punk and very diffrent to what theyre showing in the music video, theyre mimicing boy bands from the 90's in a parody form, this is to amuse there targe audience and make them seem like they dont like mainsteam music and wont just be like 90's boy bands because its not what they respect,



The music video for Appluase by Lady Gaga eludes to greek mythology when Gaga mimics the greek god Aprodite this is a form of interexuality. It is used to show her confidence and how she see's herself as god-like and womanly.



 
Interxuality is used to show artists other intrests such as films or people they aspire to be, parodys are to joke and mimic other forms of text that they don't value.

In our music video we have intertexuality because we have tok inspiration from other music videos and form of media. Such as our establishing shot will be of the scenary and we want nature to be shown throughout, we got inspiration fom Ben Howards Old Pine music video.

In our music video we want the couple to be what our target audience aspire to be like but we still want it to be realistic, some ideas for shots we got were from The Neighbourhoods - Sweater Weather music video.



For a shot we want the couples to be holding hands and I wanted it to be like a scene I'd already seen from a shot in skins, the way they hold hands shows alot of emotion and between the couple. I found an image on tumblr of this scene and it is exactly what I want the shot to be like in our music video.

 

This is the image I found on tumblr.

 This is out storyboard shot.

Research the codes and conventions of digipaks

All digipaks tend to include generic information such as a visual image, band or artist name in our to allow the audience to identify them, the album title, track list, basic background information of the band (colloquial language to make it seem more personal), acknowledgements, reviews from companies (e.g NME etc...), front panel with main image, the spine with the name of artists etc., the back panel usually with track list, the inside panels (will include CD, maybe booklet, information about the artist, or quotes) and finally the colour scheme will usually reflect the moo of album or genre of the songs on the disc.

Example 1:

:




This is the Digipak xx album by The xx. This digipak is very minimilist and it only features the colours black and white, even though this could be seen as plane I think it makes the album stand out more, I think just by having the X on the front it would draw people in and make them want to find out more. The xx are indie pop and I think there album artwork reflects this, theyre not selling themselves as individuals but there music and band as a whole. The music on the album is simple but still unique and I think the digipak shows that.

I like this album artwork because it is simple and gets the message across of what the group the xx are all about. No advertising, not selling themselves as individulas or celebrities just focsuing on the music.

I don't think this design is something I would consider for my digipak because even though it is indie it doesnt reflect the music my artists makes. This is very blunt and medern whereas the music I want to market is very warm and earthy.

Example 2:

This the deluxe edition of Alt-J's album An Awesome Wave, it is a collectors edition with CD and DVD. This album is a Mercury Award nominated which they have featured on the front to promote their album. The CD features their debut 2012 album and then DVD has never-seen-before track commentary from the ban and exclusive performances from In the Woods boutique festival 2012. Alt-J fall under Indie rock alternative rock/ art rock/ experimental/ folk rock this is due to their unique style of music, I think the cover for their album reflects this perfectly, it is very unique but still very interesting an would draw your attention. I think that its a limited tour edition would make it more appealing to fans and especially saying it's 'limited' will make people more willing to buy it, having something original is more appealing than having something that everyone else has. The rest of the design of the album is quite plain for example the back, I think that because of all that's going on on the front cover they didn't want it to be too overwhelming by having the back to busy hence the plain design.

I like this design I think the front cover is very interesting and looks very indie but I don't think the back cover does the entire album justice, I think the font is too big and the fact that some of the songs are in white makes them seem like they're less important songs.

My artists is of the same genre but has a very different style of music I like the front cover I think if warmer colours were used this could be adapted to my artist, I think the colours are to cold for an artist that sings about love and relationships in such a positive way,

 Example 3:




This is Kanye West's album 808s & Heartbreak, Pre to this album West lost his mother to a sudden and unexpected death and also split with his fiancée and this reflected in the music on this album, it is very cold and mechanical but also with alot of depth. This album doesn't show the extent of his talent but one of the most important statements in his career  this album was a very big risk and due to is humour and liveliness in previous albums was a shock to his fans but it had a good response due to how personal it is. The front cover art work is very simple but gives you a taste of what digipak will look like inside and then on opening the album you can see an array of colours, on the right hand side their is lines of block colours on the the middle panel the lines of colours become a tangled mess of colours and then on the left hand side page Kanye west is in the middle of it all tangled amongst it. I think this can be interpreted in different ways to be it shows how his emotions and life was stable (right panel) and then it all went to chaos (middle panel) and then finally he has become completely consumed by it all (left panel) and I think this album represents that time in is life completely.

I like this album artwork I think it really makes you think and it can be interpreted in many different ways, i think the grey background makes the images stand out more and I think it's interesting how this album stands out but not as Kanye West's it's not the typical album style.

This isn't something I would consider for my digipak, I like the idea of it being something you would have to think about and it could be interpreted in various ways but the overall style is too bold and modern for something as back to basics as Erick Bakers music but I think this due to the genre difference this being Electropop.

Example 4:

 
This is the deluxe album for Katy Perrys Teenage Dream ablum, the front cover is Katy Perry is laying on pink clouds naked but nothing explicit is showing, I think this shows that the album is her reflecting herself and her personality and that is also why she is the only thing featured on the front cover. Her name and the song title is on the spine, this is so it can be easily identified. When the digipak is opened on the left hand side their is a picture of katy perry and on the right outside pane their is also a picture of katy perry an when unfolded on the inside she is shown again, on both inside panels on the left and right the backgrounds are black and this makes Katy stand out more. The disc on the middle pane has a design of what looks like the swirls of a red and white candy-kane, and the extra disc on the inside of the right panel has a donut with sprinkles design, this all reflects Katys California Girls song and her entire theme for her tour, very sweet, angelic and child like but her make-up and the way she is dressed and poses could be seen as pin-up style which is more about woman being confident and sexy in a elegant way, this works well because I think if she had been photograph or hair and make-up been too over the top she could've been seen as immature or tacky. Included in the left side panel is a lyric booklet, by including this it makes the fans more included, also in the middle of the booklet there is another image of katy perry. Katy Perry is heavily featured throughout this digipak, she is selling herself as an artist and a celebrity.

I like how interesting and light-hearted the Katy Perry digipak is but I think the focus is more on her than the music, the pop bubble gum style theme reflects the music inside. I think that there is so much going on that it draws away from her actual talent as an artist.              
                                                                    This is something I would definately not consider for my artist it is too commercial and manufactured. The focus is mostly on the artist image than the music itself. I like that it is lighthearted and I think that's the only thing I could take from this digipak. Our artist is a lot more down to earth and relate able and we want that to be shown in our digipak.

Reception Theory

 

Filming Practice

Even though I really enjoy photography filming isn't something I've had much chance to go so I do some practice filming, trying out different shots and effects, this is very amateur and has been edited on movie maker but as a first attempt it gives me a good idea of what it will be like shooting in certain times of the day and what effect the weather could have.

Camera Shots

I wanted to take some time and practice camera shots before I started filming. The model in my photo's has a very similar look to the actor who will be in me and sarah's music video an also the locations will be similar so this gave me an idea of how it could look if I was filming given that the weather was similar. Both of theese images are medium shots, I like the effect of him being more in focus than the background, the background has alot of depth and I think this effect would work well in a music video, the lighting ad colours show warmth, this wouldn't be used for a dark or sad scene in a music video. All the images are practices and I was just trying out diffrent effects, the camera I used is a Canon DSLR 600D, I find this camera not too comlicated and I like that I could change the zoom and focus myself using the lens itself, we will either be using this camera or Canon DSLR 1100D.

I think the focus on the tree trunk here works really well especially with the background more blurred the colours stand out and this image has a lot of depth I think something like this would work well for the moments in our video where want to show the location that they're in, we want a lot of the natural environment.                                

 

                                                                             
This one I particularly like, the colours are rich and this image if filmed could even be used in our music video, in a section the lyrics are 'from killing all that's delicate' even though it maybe have been thought that at this point the focus would be on the female actor we want the environment around them to factor into the music video a lot so on this lyric I wanted to show something in nature that's delicate maybe a flower or leaves because of the time of year leaves are a much more achievable choice.

                                                                             
This image (Close up) I think shows alot of emotion, the background and the model are both out of focus but I don't think it has an amateur effect, I think it could be portrayed as the model either feeling peace or emptiness, I think you can take alot of different emotions from this image and I think a shot like this would work well in our music video.
   

I think the fact that this one is slightly off frame works
quite nicely because it makes it feel quite natural. The background is out of focus but I think this makes the colours more intense and it has the autumn feel I am looking for.


                                                      
 
This location is the kind of location we want to use in our music video, I want a woodland enclosed feel, alot of autumn leaves and tree's, I think it would work well with the characters and song to have it very earthy and natural.
   

These are all locations we will be using in our music video, it was later afternoon around four and I knew I didn't have long until I would lose the light but this was the time of day we want it to be in our video so it has more warmth than early in the morning.
  
                                                                             
I think this location will be discussed, further down the lane there is alot more tree's it is more enclosed which gives us the feel we want, I think to early in the day and this location will just look messy and dirty instead of warm on romantic.
   
This is the woods we wanted to shoot in early in the music video. Actually getting to this location was hard because it was extremely muddy because of the rain and had become very over grown than the last time I ha visited but through the camera the scene looked nicer than to me in person, the light worked quite well and makes the woods look deep and plush which is what we want.

This is based on the 'delicate' lyric again, because of the wind it was hard to fully focus on the leaf so this something we will have to take into consideration, I had to take a series of quick shots to get the leaf without blur and even then it still wasn't perfect.